"When I'm designing content for a Facebook ad campaign, I know I'm going to need to become a graphic design artist for a little while. And I've never taken even so much as one class in graphic design! Typically, I'll need to find some photos, video, and possibly background music. The video will need to have captions. I may even need to design a flyer.
If the project is going to be too involved, I'll need to find someone to help me with it. But usually I can do it all by myself because I've sourced the best apps to make the job faster and easier."