Jacques Hopkins helps regular people learn to play their favorite songs with the fastest online piano course at Piano In 21 Days
Hi, I'm Evan Palmer,
I help businesses and entrepreneurs
market their products and services
through social media
even if they're allergic to the internet.
Schedule a complimentary strategy call with me now!
"Winning cures everything"
If you're a big sports fan like me, you know that every team goes through a multitude of struggles. But as long as the team is winning, all their troubles can be easily addressed with minimal pain. That's why they say, "Winning cures everything."

In business, the equivalent to winning is making sales.  You need new customers in order to grow.  To get those customers you need to consistently line up new prospective clients. Then you need to convert those prospects into clients. Otherwise, you'll be going out of business.

Successful businesses have all kinds of problems, but if you keep growing your sales, it's astonishing how easily problems can be addressed and corrected when you're not hanging on for dear life.

The key to making sales is ... marketing and advertising.

What if you had a system in place that delivered 5-10 new customers each and every month like clockwork.  Would that make a difference?  I'm betting the profits from those new clients would go a long ways towards covering unforeseen expenses, making capital investments, exploring new product or service offerings, and maybe even hiring an extra person so you can go to your kid's soccer game.

If you are a small business or entrepreneur and you’re wishing you had:
-    a marketing department, or
-    a Director of Marketing, or
-    a marketing person, or even just
-    an ads guy

… AND …

You’re wishing you could just outsource that job, then you’ve come to the right place.

Some refer to my job as a fractional CMO (chief marketing officer).

Honestly, “marketing dude” works just as well.

Yes, I love running ads for businesses, and if that's where I could help you the most ... awesome.  But advertising is only one instrument in the symphony orchestra. 

My goal is to help you grow your business by:
•    Creating a marketing strategy for one or several platforms
•    Designing it
•    Implementing it
•    Making adjustments as we go along

“Evan was amazingly helpful in getting me situated to run Facebook ads for my January event.  Thanks to him,
I am on solid footing to bring in more business this year.”
Fernanda, Fernanda Cedeno Dance & Fitness
"Social Media Marketing Sucks!"
That’s what seemingly MOST small businesses think.  Granted, many businesses don’t even maintain an active presence on social media platforms like Facebook, Instagram, YouTube, or LinkedIn, let alone run advertising campaigns.  And many who have run ads felt they did not get results.

I’m here to reassure you that while it is not simple, and definitely not easy, this is a phenomenon you NEED to embrace.  And I can help you each step of the way.
"But I’m too busy - I don’t have time for this"
I get it.  You need to focus on your core business.  But you also need to increase profits. That’s where I come in.  I help regular businesses take the guesswork out of social media advertising so they can attract new customers on a regular basis at the lowest cost possible.

Advertising on Facebook, Instagram, and LinkedIn doesn’t have to feel like you’re just setting money on fire.  In fact, when done right, it should be an investment with a positive rate of return - a vending machine that reliably gives you back more money than you put in.

Wherever you are in the process, I can help.  I have designed advertising campaigns for a wide range of industries including music, finance, software, real estate, health, and retail.

You Can't Afford NOT to
Real Talk … You can’t afford to allow your competitors to gain the upper hand on social media because, if they do, they will make it so expensive for you to attract new clients that you will be hanging onto your business by the short hairs.  And that’s not all.  They’ll also be pecking away at your existing clients, telling them why they’re so great and you, well … aren’t. 

There’s no reason to let that happen. So let’s get started!
“We really didn’t understand how much of an impact Facebook advertising could make.  Evan was able to put together an ad for our vacation rental property that 11,583 people saw.  Of those, 1130 actually clicked through to find out more about our vacation rental.  Now, I’m not a “marketing guy” but I know a 9.76% click-through rate is really good.  That’s a lot of people who never knew about our rental until now, and we are able to retarget them with additional ads.  And we got all that action for $189.80.  Evan knows what he’s doing!” 
Jon Parkinson, Certified Sage 100 Specialist
Nice, CA 
Evaluating if social media advertising makes sense for you?
I can help you kick around some ideas.  Done right, advertising on social media platforms like Facebook or LinkedIn can be one of the most affordable and effective ways to market your business. I can help you project what the numbers may look like and what you’ll need to do to prepare for and take advantage of the extra traffic a successful advertising campaign will generate.
If you are interested in advertising on multiple platforms (Facebook, LinkedIn, Google, etc.) or just focusing on one …
There are several ducks you'll need to get in a row first.  Before you flip the advertising “switch,” it's best to take a little extra time in order to maximize your campaign. The better prepared you are, the more successful your campaign will be.

I can help you with any or all of the following items to ensure that you can handle the traffic when the proverbial phone starts ringing.

  • Website objectives need to be clear and ready to convert
  • Avatar analysis will help you get clear about who you’re selling to
  • Auto-responder should be set up
  • ​Email drip campaign should be written and loaded up
  • ​Lead magnet(s) need to be created, including artwork
  • ​Social media channels need to be established & populated
  • ​Client life-time value or annual value should be determined
  • ​Keyword research will help you determine blog post topics to rank for
  • ​Pixel events need to be set up for future retargeting
If you are ready to advertise …
Then let's bring on the traffic!  There are many considerations when preparing your ads.
I can design all aspects of the ads and put them in motion. 

  • Copywriting and headline creation
  • Choice of ad creatives (photos, video, etc.)
  • Competitor ad research
  • ​Targeting to cold, warm, and hot audiences
  • ​Landing page design
If you are already advertising ...
The ability to assess and adjust is critical.  You never know what’s going to work until you run your ads, and often the initial results may be underwhelming. Knowing where to make adjustments can make or break the campaign.  I can help you:  
  • Evaluate KPI’s
  • Review the congruence of ads to landing pages
  • Design cohesive and complementary advertising across multiple platforms
  • ​Implement retargeting campaigns to boost sales & engagement
Let's Talk
As you can see, there are many possible ways I can help you on your marketing and advertising journey, so let’s talk about it. Schedule a 60 minute complementary phone call with me and I’ll help you determine how a social media presence could align with your business goals and what your first three steps should be.

If you think my services could be of use to you, I’ll follow up by providing you with a Scope of Work proposal. If you decide not to go further than that, there will be absolutely no bad feelings. Regardless of whether or not we decide to work together, I guarantee that I will give you actionable information well worth your time.